Filling the Gap in Men’s Haircare

Men’s Hair Tools set out to lead a new category in the UK: premium, design-led hair accessories made specifically for men. We built the brand from the ground up - from a bold, modern identity to a sleek, high-converting Shopify store. Alongside the site, we launched essential email flows to nurture first-time visitors and drive retention and created briefs for imagery. The result? A polished, high-performance DTC brand built to own an underserved space. See the result for yourself here.